Digital Transformation: Salesman Paradise or Real Deal?

Cue sales patter: –

‘Have you embraced digital transformation yet?’

No doubt over the last 24 months you have heard this term branded about by every Tom, Dick, and Harry and been inundated with numerous companies trying to get you to download their ‘Latest Digital Transformation E-book’.

Prior to the GDPR craze, Digital Transformation was the tech savvy buzz-word, but what does it mean and has it just been relevant for the last couple of years or has it always been a ‘thing’?

According to a quick Google search, one definition of a Digital Transformation is as follows: –

“A Digital transformation is the profound transformation of business and organizational activities, processes, competencies and models to fully leverage the changes and opportunities of a mix of digital technologies and their accelerating impact across society in a strategic and prioritized way, with present and future shifts in mind.” – Source –


One useful example would be to consider a digital transformation as scrapping paper methods and storing everything in the cloud.

Streamlining processes is a vital component of this but companies have been going through constant Digital Transformation’s for years by embracing new abilities and capabilities of software.

Let’s take social media as an example, have you ever used a scheduling tool such as Hootsuite?

Well, that is embracing a digital transformation.

How do you send out branded emails?

Mailchimp by any chance?

There you go, another example of a Digital Transformation.

However, in the grand scheme of things, these are very small examples of changes with a report by the McKinsey Global Institute’s Industry Digitization Index stating that European businesses are only operating at 12% of their digital capabilities.

But hey, you have to start somewhere, and that starting block is with us.

From ensuring you website is fully optimised digitally in the best practice to capture the right information for your company through contact forms, social media support and UX, to a complete website rebuild and recommendations on cloud solutions, we have the expertise to do it.

Cut through the jargon and drop us a message today on or give us a call on 01629 828297 for a free consultation on your requirements and how we can help transform your business by cutting through the crap.

Pixels&Noise Marketing is a Creative Digital Marketing Agency based in Matlock, Derbyshire with a team ready to help you with your Digital Marketing, Website Development, Design and more!