Over 3.3 billion around the world are on at least one Social Media platform and when you consider all of these people are accessible by opening up free social media accounts, it is of little surprise that companies have their own social media team to manage and create engaging content whilst seeking out potential new business opportunities.
Advertising on social platforms is constantly evolving and the ability to laser focus a company’s advert to be seen by the right audience has ensured these platforms financials are reaching not just the millions, but now the billions.
What it means for you is that opportunity is rife, and the ability to engage and create ‘raving fans’ is just a tweet away, but why do some organisations get their social media activities so right and some so wrong?
We look at some of the things you really need to be doing in order to avoid a social media faux pas.
Fail to prepare, prepare to fail
The first rule is simple, ensure social media is part of your annual marketing plan and must have a clear, defined goal.
For example, are you simply looking to gain new followers? Are you looking to create interest in a particular product? Or do you just want to let people know you exist?
Whatever the goal, your plan should incorporate the following aspects: –
- Goal
- Audience
- Tactics/Tone
- Time
- Team
It is blatantly obvious when a company has no social media plan and just fires out a post when they have a spare minute rather than taking the time to seek out the right opportunity with a media that could substantially grow your bottom line.
Deleting negative comments
Social media allows everyone to have a voice and unfortunately, no matter hard you try, from time to time you will receive a negative comment.
Whereas the first reaction may be to hit the delete button on the offender’s comment, one must remember that social media is an open platform and there is no hiding place and deleting a negative comment will do more harm than good.
This is because transparency is key and actually a negative comment can be a good thing. The first thing to do is make sure you respond for all to see and deal with the comment in the best way.
This will raise your stock with anyone who sees the post as social media is all about people and if you show that you can take criticism and manage it in a professional manner, you will find yourself turning a negative situation into a positive one.
Tell your Story
But do it with people, as mentioned above, people like people so do not be afraid to interact, ask questions, answer questions, enjoy being able to talk to potential customers in a different environment.
Let people know who you are and what you stand for and you will find your following growing with people who share the same passions that you and your company does.
Don’t be afraid to get help
There is no shame in getting help with your social media, in fact, it could be the best thing you do.
Managing social media channels and creating a strategy is vital and very rewarding when done correctly but often time-consuming.
This is where someone like us can come in and help strategise and execute a social media plan to help make you stand out from the crowd and engage an audience that matters to you.
So why not give us a shout today to chat about what it is you want to achieve via social media? Simply hit the link HERE for more information.
